Question 1

What is retail media?

Accepted Answer

Retail media refers to advertising that takes place directly within online marketplaces and retailers—such as Amazon, Walmart, Instacart, and Target—allowing brands to promote products to shoppers precisely at the point of purchase. This includes on-site
ads (search, display, video), off-site ads powered by retailer data, and in-app placements.

Question 2

How long before we see results?

Accepted Answer

Most clients start seeing meaningful improvements within 60–90 days, but our focus is on building long-term profitability — not short-term wins that fade. We don’t cut corners or sacrifice margin just to show quick results and then “set and forget.” Our strategies are built to compound over time and create durable growth.

Question 3

What’s the difference between account management and consulting?

Accepted Answer

Account management is ongoing optimization; consulting is a quarterly deep dive into your entire retail strategy.

Question 4

Do you only work with food and beverage brands?

Accepted Answer

Food and beverage are our specialty, but we also support emerging lifestyle, home, wellness, and personal care brands. If you sell a physical product online, we can help.

Question 5

Who do you typically work with?

Accepted Answer

We partner with challenger and emerging brands that are looking to scale. Whether you’re an early-stage brand building your foundation or an established challenger, we help you compete with, and outperform, industry leaders.

Question 6

What makes Forum Retail Media different?

Accepted Answer

You work directly with the founder—bringing hands-on involvement, deep retail media expertise, and transparent communication. We specialize in helping emerging brands
scale efficiently with data-driven strategies, not bloated retainers or cookie-cutter playbooks.

Question 7

Why is retail media important for emerging brands?

Accepted Answer

Retail media is the fastest-growing digital advertising channel because it gives emerging brands access to high-intent shoppers, rich first-party data, and performance insights major platforms can't match. It levels the playing field by letting smaller brands compete with national brands through targeted, data-driven ad placements.

Question 8

What platforms does Forum Retail Media manage?

Accepted Answer

Amazon Ads, Walmart Connect, Instacart, Whole Foods Market, Target Roundel, and more depending on client needs

Question 9

How do you measure success?

Accepted Answer

We focus on the metrics that drive brand growth: sales performance, efficiency, share of voice, and organic visibility, and measure how each contributes to your long-term revenue trajectory. Rather than chasing vanity metrics, we prioritize the levers that strengthen your rankings, improve conversion, and build a sustainable flywheel across every retail channel.

Question 10

How involved will we need to be?

Accepted Answer

You can be as involved as you want. We handle the day-to-day operations, so you’re never burdened with the details, but we also love working with brands that want to lean in and collaborate. We understand emerging brands juggle a million responsibilities, so
we adapt to your workflow while keeping you informed with clear updates and insights.

Question 11

Can you help optimize our product listings?

Accepted Answer

Yes! We handle on-page SEO, keyword research, and creative guidance for every listing. Better listings = better ranking, better conversion, and more efficient ad spend.

Question 12

What tools or platforms do you use?

Accepted Answer

We use native ad managers plus advanced analytics platforms to track performance across all retail channels.

Question 13

How does billing work?

Accepted Answer

We structure fees in a way that aligns incentives and supports sustainable growth. Instead of a flat retainer, we typically use a percentage-of-revenue model or whichever structure best matches your goals, ensuring we’re invested in the same outcomes you are.

Question 14

Do you offer training for in-house teams?

Accepted Answer

Yes. We can train your team on retail media best practices, platform fundamentals, and strategic planning as part of our consulting services.

Question 15

How do we get started?

Accepted Answer

Simply set up a time here. We’ll assess your current accounts, goals, and opportunities for growth.

FAQ