Forum Retail Media was founded by Jay, a retail media expert with more than seven years of media planning experience and a deep understanding of how brands thrive on today’s largest marketplaces.

 

Jay spent over three years at Amazon Ads, where he collaborated with more than 200 brands across the Food, Beverage, Health, and Personal Care categories helping them develop high-performing advertising strategies and navigate the complexities of Amazon’s retail ecosystem. Before Amazon, he worked at Publicis Media, one of the world’s largest media agencies, building multi-channel media plans for Fortune 500 companies. His extensive experience across CPG categories gives him a unique perspective on how retail media fits within a brand’s broader marketing strategy.

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Jay’s passion for supporting emerging brands took shape while earning his MBA at the University of Chicago Booth School of Business, where he was inspired to build a more personalized, hands-on alternative to traditional agencies.

 

That vision became Forum, a boutique agency that offers the expertise of a large firm with the customized, long-term partnership that growing brands truly need. Today, Jay works directly with every client, acting as an extension of their marketing team and bringing a blend of analytical rigor, strategic clarity, and genuine care to every engagement. His mission is simple: to make retail media clear, strategic, and profitable for the brands he works with.